Expekt Affiliates Warning
Gambling Affiliates associated with the Expekt Affiliate program have received a rather nasty surprise from the Malta licenced group. Affiliate partners have allegedly been advised that the company is moving all of its products to a new affiliate platform and that all existing player databases would not be carried over.
Expekt Affiliates has a wide range of products that include Sportsbetting, poker and bingo and have seemed to be a reasonable bet to promote for online marketeers. The news if true is somewhat disturbing as most gambling affiliate programs will be promising to pay revenue on players for the lifetime of the player.
If this closure and de tagging of traffic already sent is true it is a truly remarkable decision. Expekt will at a stroke reduce their costs but they will also tarnish their reputaion amongst gambling affiliates.
The team at Gambling Affiliate is going to contact Expekt Affiliates so that we can find out what the situation is directly from them and we will report back here. In the interim if you have an account at Expekt Affiliates let us know if you have heard anything re this proposed action taken by the group.
Written by Greg for Gambling Affiliate – Your Gambling Affiliate News.
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Liberty Slots Furore
One of the most remarkeable things that one sees in the world of Casino Affiliates is the discussion of Casinos and thier respective Affiliate programs. Right now at AGD their is a discussion going on about a new Vegas Technology Casino.
Parts of the discussion centre around the fact that it appears to be simply a replica of an old Vegas Technology Casino and the fact that it is licensed but the owners refuse to divulge information re the license is causing a few disagreements.
If we exmamine the facts :
1) All Vegas Technology Casinos shut down
2) The Casino Affiliate program shut down leaving casino affiliates out of pocket reportedly.
3) A new ownership took control of Vegas Technolgy – repotedly
4) The old player database of Vegas Technology Casinos were emailed without affiliate tags being carried over.
Apart from the hullabaloo being raised at AGD and the various so called ” reputable sites ” changing their recommendations on the site, the question needs to be asked if this new version of Casino Coins is ready to be promoted.
The answer to that is probably a no. The reason for that is that there is no transparency. Casino Affiliates do not know a number of salient facts. Who are the owners of the product. How did they come to aquire the old player database. Where are they licensed.
Casino Affiliates have a duty to their paying public ( similar to Rock Stars ) to ensure that they are playing at venues that will take care of them. Security of Data is paramount and ensuring that they are not doing anything illegal.
Considering the market that Liberty Slots is targeting and the fact that they have all of the old data and are emailing it, i wouild say that we are not going to be promoting this paticular Casino Affiliate program.
One particular poster at the AGD seems to be villified and we have not always agreed with his position on things, on this occassion though we do agree with what he is saying. Lotso keep upi the fight as there are people out there who think the same as you.
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$5k Bounty for Winning Slot Player
One of the best gambling affiliate incentives we have yet seen has been launched by the highly rated Wager Junction Casino Affiliate program. They are offering their partners a $5k bounty for bringing in a progressive slots jackpot winner. The progressvie slot that the player needs to win on is Beach Life Slots which is currently worth over $8 million.
What makes this Affiliate Incentive unique is the fact that the Casino affiliate program is paying this bounty on top of regular revenue share. The program is offering to ensure that any progressive jackpot win is not counted against the earnings of the affiliate.
This kind of affiliate incentive together with the ongoing First Time Depositor CPA on offer at Wager Junction is the reason why the program is one of our favourite gambling affiliate programs. Wager Junction has consistently over the years managed to both convert and retain players as well as offering credible unique affiliate incentives.
If you are not yet already a member of the program we advise you to sign up. The program is celebrating its 11th year of continual operation and currently has 2 Playtech Casinos on board to promote.
Written by Greg Gomes for GamblingAffiliate.org
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Bet365 win iGaming Awards
The 5th annual iGaming affiliate awards took place on the 26th January at the London Affiliate Conference.
The major winners on the night were Bet365, who secured 4 awards, namely Best Overall Affiliate Programme, Best Sportsbook Affiliate Programme, Best Overall Affiliate Manager and Best Sportsbook Affiliate Manager.
This is not a first for Bet365; they are contenders every year in numerous categories. Bet365 have been named Best Overall Affiliate Programme for the third year in a row.
All those awards go to show that Bet365 is really recognized by its peers as being a top operator in the online gambling industry.Bet365 was in a pool of 230 companies, all vying to get their hands on the coveted awards, which were judged by a panel of industry experts, who took into consideration factors such as customer support, novelty and strategy.
The iGaming Business Affiliate Awards sees that key players in the gaming industry are recognized for their outstanding performance. Bet365 offers online sports, casino, poker and bingo betting. It has become the largest operator in the UK after its 2011 financial results, which showed a 22 percent year-on-year increase in revenues to £501 million.
Bet365 was founded in 2000 by Denise Coates in Stoke-on-Trent with just a few people, before expanding to online gambling a year later.Bet365 offers a wide range of gambling games and is certainly a rags to riches story that most people can only dream about.
Written by Greg Gomes for Gambling Affiliate.
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Trade Doubler Affiliate Service
Trade Doubler is an affiliate network that has been around for a while and you would think that along with this longevity would come a commitment to providing a service to its webmasters who push products on the network.
We have had various experiences over the years with Trade Doubler and recently have started promoting the National Lottery via our EuroMillions site.
The service recieved from the Trade Doubler account manager to an emailed query is in my opinion absolutely astounding.
It has actually reminded us why we do not partner with Trade Doubler in more arenas. The typical gambling affiliate is used to getting positive or negative answers but at least make an effort to sound like you care.
We got an answer from the Trade Doubler representative today that simply stated – no and no . Nothing about , we will contact the client and find out about it. Perhaps this is a case of sour grapes or misunderstanding but we do feel that Trade Doubler needs to up the ante in the gambling market.
The saying at the bottom of each Trade Doubler email is Market Like you mean it. In my opinion that is pretty difficult with the approach that Trade Doubler bring to servicing interested parties.
Written for Gambling Affiliate by Greg.
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December 2011 Affiliate Earnings
The Gambling Affiliate team is now going to be on a monthly basis reporting on its earnings and its thoughts re the various programs that it partners with. We took a long awaited trip to Las Vegas this year and had a fantastic Christmas and New Years in Sin City and at the same time managed to look at a host of games and products.
December 2011 earnings have proven to be very decent with our top earning position going to Wager Junction. This program makes use of the Playtech Casino Affiliate software and performed well with 20 first time depositors and good retention. They have also updated the marketing tools page with a new layout which makes it easy to check out their various tools.
Another good performer was Betfair although earnings were a bit shoddy, conversion was great so we are going to continue pushing them as they seem to look after players and that is critical for us. Slotland Affiliates as per usual reported decent consistent earnings for us. Actually they were about 20% up on average earnings in December. What lets this program down is the actual detailed reporting. Gambling Affiliates are not able to tell how many first time depositors they get for a specific time period and that makes it hard to tweak any campaigns you are running.
We did have a running battle with Brightshare this month re our link structure. It seemed they were filtering out all traffic that was being redirected via a /links/ redirect. Who knows how much traffic and earnings has been lost due to this. It took a week of emails to get them to understand why this was an issue. Check your Brightshare links if you are using redirects as the problem might not be resolved for all. They seem to have a word block list in place.
Overall earnings are way up on the previous month thanks to a very good month at Wager Junction. If you are looking for a decent product to promote in international markets and Canada then you will not go wrong by giving some space to this bunch and making use of their range of tools including their Free Flash games.
Written for Gambling Affiliate by Greg.
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Casino Coins Closes Down
The events of Black Friday in the Internet Poker industry continue to take casualties. The respected Casino Affiliate program – Casino Coins has as of the 1st of August closed its doors and its Casinos. Casino Coins was one of the most popular Affiliate programs within the Gambling Affiliate world and many webmasters are sad to see it go.
There have been a number of queries on forum boards in recent times asking if Casino Coins had made final payments. We have recieved our final payment and it was significant enough to be felt and we are of the opinion that the Casino Coins people will honour all of the payments they are required to make. They are that kind of progam.
RIP Casino Coins and hopefully we will see you return to life at some stage in the future.
BetUS Affiliate Program Issues
The fallout from the events of Black Friday in the poker world continue to affect gambling webmasters in the industry. The BetUS affiliate program has seemingly been suspended from the Gambling Portal Webmasters Association for a number of breaches of the code of conduct. In a recent post the Executive Director of the GPWA, Michael Corfman laid out in full why the suspension was put in place.
The following are the reasons he has given for the suspension.
1. BetUS partners have become non-responsive to requests by the GPWA for information about the program.
2. The BetUS Poker and Casino site are reportedly now excluded from the BetUS Partner affiliate program.
3. The no-negative carryover rule that was previously in place has been dropped and negative earnings are now carried forward.
4. Payments for March have been made, but not payments for April or May at this point in time.
5. Affiliate reporting stats have not been available for several weeks, but it is reported they should be available again in about a week.
6. After BetUS announced that no new U.S. players would be accepted there was a period of time where new U.S. players were accepted but not credited to affiliates, but, at the present time, new U.S. players are no longer accepted.
It seems that the action taken by the Federal authorities has had a severe impact on gambling businesses that are US facing. In recent times we have seen the closure and the changing of terms of a number of gambling affiliate programs. The question needs to be asked, should these companies be allowed to change their Terms and Conditions to adapt to a new reality. Everything is always fine when the money rolls in , but what happens when these funds get cut off. Well a situation like we are in at the moment is what seems to happen. Perhaps it is time that the webmaster community within the gambling industry started to look at it self and instead of promoting non legal operations, it should only promote legal, licensed operations. Take a look at the full thread on the GPWA re BetUS issues.
Avoid Bewinners Affiliate Program
Every now and again we feel the need to specifically highlight an affiliate program that needs to be avoided.In this post we want to highlight the Bewinners Affiliate program. This particular gambling affiliate program is the affiliate marketing arm of Bewin. It is quite simply put an affiliate program that needs to be avoided. The reasons for us coming to this conclusion are quite simple. The program implements what we and other marketers consider to be predatory policies. They will happily take your players but if for some reason there is no activity on your account for 90 days they will close your account and you will loose all of the players sent to them.
There have been a variety of posts in all of the major forums including this insight into a mail exchange between someone who had been marketing Bewin and Bewinners staff. Check out the thread.
It seems that the policies of this gambling affiliate program are at odds with what internet marketers consider the norm and to be honest from reading the mail exchange at the above thread , would you want to be dealing with a company like that. They appear not to even be able to make a wire payment so how can you trust their stats.
We would like to point you to a site that describes in full what you can expect from the Bewinners Affiliate program.
Google Plus One button
The fightback has started. Google has officially launched its answer to the Facebook Like button and we have intergrated it onto our site to see what kind of response it gets. We scanned the Wager Junction Casino Affiliate news who broke with the story on Friday about the release of the Google Plus one button and asked if affiliates are likely to use the feature.
We do think that Casino affiliates are likely to use the feature. Anything that will make content viral is to be applauded. We are wondering if the Casino affiliate program is going to use it and so we have fired off an email to the management team at Wager Junction.
It is fairly easy to implement the button. Here is a link to the official Google Plus One page. The growing influence of Social Media is very apparent and this is yet another tool that can be added to a marketers arsenal of tools.

